2024 millennials Revenue Washington 
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DECEMBER 8, 2023
Marketing to Gen Z and millennials. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – More info/register.
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FEBRUARY 23, 2024
Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Location: Washington DC. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. CAE credit.
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SEPTEMBER 22, 2023
Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC.
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SEPTEMBER 29, 2023
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,
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OCTOBER 27, 2023
Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Value proposition.
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