Everything your association needs to know about Generation Z
Nimble AMS
MAY 16, 2023
Deloitte estimates that Gen Z will contribute to over 20% of the workforce by 2030. The latest Community Brands Association Research found 82% of Generation Z prefer connecting on YouTube, 82% on Instagram, and 69% on TikTok. Statista reports that Generation Z is the most racially and ethnically diverse generation in US history.
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