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Construction Industry’s Youth Strategy Includes Appealing to Gamers
Associations Now
AUGUST 1, 2014
AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). It also helps that, according to the Build Your Future Initiative, the jobs featured tend to pay decently. A sample of the game is shown above.)
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