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Satisfaction vs. Loyalty: Creating a Connection for Long-term Success
AMR Management Services
DECEMBER 19, 2011
Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back. Is there value in offering something to the member who will always come to the annual conference, regardless of whether its in his or her backyard or in Anchorage, Alaska?
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