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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! Or offer them a discount on membership?

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Data Wrangling Blues

Association Analytics

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. The entire staff and leadership worked very hard to create agility so that the “after hours three” no longer exists in those walls. And the examples go on and on.

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Report: Thought Leadership Has a More Direct Effect Than You Think

Associations Now

A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good B2B thought leadership and make decisions based on it, sales departments often discount its value. That’s according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , a survey of more than 1,200 decision makers.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. The best partner discounts are ones that are relevant to your organization.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. Ask about what kinds of perks or benefits would be most valuable to them—for example, would they prefer discounts at local businesses or free merchandise from your organization?

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Best Benefit Ever: Patient-Safety Providers Get Info at a Discount

Associations Now

National Patient Safety Foundation members receive discounted rates for an industry-specific journal. Members can also take advantage of discounts for online patient-safety curriculums, online educational modules, and professional learning webinars. What’s the benefit?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.