Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The

Discount 52

Discount Report Recruiting Recruitment 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. Today, they serve over 2,500 clients.

Software 130

Software Discount Tools Resources 130

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Price 60

Price Leadership Discount Strategy 60

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Sample Survey 192

MemberClicks

SEPTEMBER 21, 2022

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. Give renewing members discounts and rewards. It’s a win-win!

Process 52

Process Strategy Tips Discount 52

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Do you provide member discounts? Do certain membership tiers or customer types receive a discount or credits?

LMS 81

LMS Authoring Tools Certificate Discount 81

MemberClicks

MAY 17, 2022

Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. For many people, a good deal is hard to pass up. Create a win-back campaign.

Tips 98

Tips How To Discount Price 98

Nimble AMS

DECEMBER 5, 2022

Professionally, members might want to gain leadership skills, network within their industry, build their resume, or donate their professional skills. Consider involving volunteers as you plan your events by tasking them to guide the creation of a conference session or by asking them to lead an event session itsel f.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Associations Now

DECEMBER 9, 2016

But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other. And, as association meeting pros, you know who your best influence marketers likely are? Your attendees.

Tools 40

Tools Marketing Discount Conference 40

Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. Volunteers who have a background or interest in marketing and communications could take on specific roles within your overall program. Look to apps like Instagram, where you can visually connect through images and graphics.

Communications 185

Communications Social Media Newsletter Content 185

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

SBI

AUGUST 9, 2021

Board and staff leadership will look at declining or stagnant membership and convince themselves that the only solution – the only thing missing – is a new association management system (AMS). Take what you hear and translate it into your membership marketing campaigns. Some professions make it easier to identify the inner superhero.

Discount 98

Discount Member Engagement Association Management Leadership 98

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. Audio (much cheaper) or video record all sessions.

Content 97

Content Conference Revenue Discount 97

Mariner Management

NOVEMBER 23, 2021

And, because we saw first-hand how the resilience of our chapters depended on strong local leadership, how do we use training in the context of succession planning? Incentivize participation in training with discounted/free tickets to the annual conference, training, social outings, etc. recruitment) that truly matter.

Recruiting 62

Recruiting Recruitment Discount Tips 62

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 61

America Team Puerto Rico Discount 61

.orgSource

MARCH 14, 2023

Nancy and Kristine were featured speakers at the.orgCommunity Leadership ColLAB on March 2 at Rolling Hills Country Club in Arlington Heights. Pivoting Patrick Dorsey, VP Sales, Impexium, introduces Nancy MacRae, Kristine Hillmer, and Sharon Rice (left to right) at the Leadership ColLAB. Patrick’s Day weekend crowds.

Milwaukee 88

Milwaukee Wisconsin Arlington Team 88

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Adviser

NOVEMBER 13, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. Prizes should relate to the career resources your association offers: resume writing services, coaching services or even a discount on membership dues. Job listing promotions.

Revenue 69

Revenue How To Discount Resources 69

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Marketing your membership to continue attracting new members Marketing your online membership is an art form that blends strategy, creativity, and a deep understanding of your audience.

How To 36

How To Social Media Content Price 36

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

Content 40

Content Marketing Columbus Ohio 40

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Velvet Chainsaw

DECEMBER 11, 2019

For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. Provide sponsor ribbons, access to VIP functions/room blocks, enhanced listings, and discounts on branding sponsorship items or tickets. Award escalating additional benefits to the sponsors who achieve a level.

Revenue 72

Revenue How To Discount Price 72

Associations Live

MAY 7, 2012

MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. Set up a marketing budget and empower staff to utilize the budget for their specific projects. Leadership. (11).

Marketing 40

Marketing Social Media Discount Recruiting 40

Association Adviser

JULY 24, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This could include discounts on membership dues, resume writing services or coaching services. Your events play a major part in gaining recognition for your association. Promotions.

Revenue 60

Revenue Discount Resources Leadership 60

Associations Now

SEPTEMBER 18, 2018

Through this research paper, we were able to identify that we really need to focus on younger members,” says Debi Sutton, ESA’s director of membership and marketing. After that, they enter a young professional category, where dues are discounted by 25 percent.

Discount 100

Discount America Report Price 100

Spark Consulting

MAY 5, 2014

Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down. Please share in the comments.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

OCTOBER 29, 2018

Callie Walker from the MemberClicks blog suggests creating a win-back campaign through email, which studies show generates the most reinstated lapsed members , and offering a discount to promote rejoining your organization. To be successful, global marketing starts with trust, says CMSWire. So, you want to switch your AMS.

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