SCD Group

AUGUST 29, 2012

I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. Strategy | Content | Discovery.

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SCD Group

AUGUST 8, 2012

” As an association management professional, I knew I would be outnumbered at this conference by corporate marketing professionals, agencies, content providers, media and even small business owners and freelancers. Columbus, Ohio. The voice kept saying, “That won’t work.” 1) We’re led by boards.

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Content Columbus Ohio Marketing 40

SCD Group

AUGUST 12, 2012

Columbus, Ohio. Labels: association executives , association management , association marketing , associations , content marketing , Content Marketing World Conference. Strategy | Content | Discovery. Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals.

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