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How to Make Valuable Face Time With New Members
Associations Now
FEBRUARY 15, 2017
According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.
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