article thumbnail

The Case for Treating Your Event Like a Culinary Experience

Associations Now

A really cool wine truck: It’s a fully customized 1952 International Harvester Metro that can serve more than 1,000 servings of six different wines (renters choice). If your conference is in a city with a strong craft beer scene, set up a bunch of different tasting stations and then set your attendees free to sample them.

Metro 55