Association Value Course Member Engagement Recruiting 
Eric Lanke
JULY 30, 2018
In fact, many of the people who served in our association's leadership ranks were close partners or associates with the prospect company president. Why, I wondered had he not yet decided to become a member? When the answer to that question emerged in the course of our conversation, it practically floored me.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
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