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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are. Prescriptive .

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Our Member’s Automatic-Minds do not Want to be Engaged

Smooth The Path

Of course, our members use both modes of thinking as well. Associations can no longer be passive about new member engagement. Our members are so busy their reflective minds and their best intentions will never win out over their automatic-thinking. Related: Association email is dying.

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Recruiting Members Face-to-Face

Eric Lanke

In fact, many of the people who served in our association's leadership ranks were close partners or associates with the prospect company president. Why, I wondered had he not yet decided to become a member? When the answer to that question emerged in the course of our conversation, it practically floored me.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend. “That one-to-three-year member, that member’s probably fairly new to construction.