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Pop-Up Events: The Next Trend for Associations?
Associations Now
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. And it’s not just the corporate world that’s taking part in the pop-up craze.
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