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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
.orgCommunity
JULY 18, 2019
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. ‘It What can we do to fill that gap?’”.
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