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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discover how data analytics can be a powerful tool to unlock the path to success. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

Strategy 272
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Association Brain Food Weekly: 10.27.17

Reid All About it

Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. 1 CMP credit.

LMS 150
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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

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Association Brain Food: 11.18.22

Reid All About it

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Association and B2B sales.

DC 43