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APICS Aims to Fill a Need with its New Credential

Associations Now

In launching its third credential, APICS is not only filling a market niche and serving its members’ interests but also addressing a larger shift in American manufacturing. And we actually felt a pretty big need for this type of certification.”. Most of America’s manufacturers have developed into distributors,” Collins said.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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Medical Groups Collaborate on Mobile Health App Guidelines

Associations Now

The collaboration builds on each organization’s ongoing efforts to foster safe, effective, and reputable health technologies, while complementing our mutual commitment to advancing innovation in medicine, and improving the health of the nation,” Xcertia’s founders said in a press release.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).