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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Support, learn from each other, and build a stronger, more inclusive community. More info/register. Host: ASAE Tue 3/12 at 1 p.m. –

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Solutions for Your Membership Conundrum

Association Adviser

We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Certifications. We have a lot of benefits you may be interested in,’” he says, including technical details they can put into proposals and other benefits they wouldn’t immediately recognize. Tactics for engaging millennials.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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