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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience. In fact, these individuals are best poised to communicate the value of your organization to your audience.

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. According to Naylor CEO Alex DeBarr, there is a new generation of middle and upper management in every market that takes their information and guidance from multiple sources. It’s cautious optimism at best. Here’s why.