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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Virtual event sponsors and exhibitors. Host: Hubb.

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Membership Hack: Referral Incentives

Associations Now

How to hack it? Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. When our members tell others about how AAP has benefited their career, it creates an emotional connection.”. This content also serves to build year-round awareness.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Keep it by the cardboard boxes. don’t use press releases to find new story ideas. (