Communications Georgia millennials Video 
Association Adviser
JULY 27, 2016
Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .
Association Adviser
NOVEMBER 29, 2018
Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.
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Association Adviser
MARCH 17, 2014
In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. I checked in with two of my millennial colleagues to get their take. Multimedia and video learning. No surprise there.
Association Adviser
MAY 14, 2013
Adding video to your website makes you 53 times more likely to land on the front page of a Google search result. As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. See Underwood’s article about video in today’s issue.
Association Adviser
JUNE 30, 2016
I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Online career centers: a key communication channel. He’ll tell me, “I’m not going to watch 10 hours on a video screen. Hank Berkowitz, Association Adviser.
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