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Why Your Meeting Needs to Be Green

Associations Now

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. “We only select a city that’s a showcase city,” said Arbor Day Foundation President Dan Lambe, whose organization is planning its Partners in Community Forestry National Conference. .

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”