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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. Here’s what to tout to get them to your next conference. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. Here’s some advice.

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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Support, learn from each other, and build a stronger, more inclusive community. More info/register. Host: ASAE Tue 3/12 at 1 p.m. –

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5 Tactics To Create An Experiential Event

Associations Now

Experiential events leave your attendees energized, ready to take action and looking forward to next year’s conference. Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Transformative.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

According to food writer Eve Turow, we have millennials to thank for this new national obsession. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that [millennials] are the guinea pigs of growing up in that [digital] world.”

Metro 71
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Why Your Meeting Needs to Be Green

Associations Now

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. “We only select a city that’s a showcase city,” said Arbor Day Foundation President Dan Lambe, whose organization is planning its Partners in Community Forestry National Conference. .

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Rosenberger expects to see more use of video in messages [sent to members] and that every conference will have an app. Features communication generational divide millennials technology'