Don’t Manage Social Media Like the NFL
Associations Now
DECEMBER 6, 2016
— Houston Texans (@HoustonTexans) December 4, 2016. In 2013, I wrote about Pax Dickinson, the former chief technology officer of Business Insider who lost his job over his controversial tweets. It’s just the way marketing is done nowadays. To put it simply, the NFL wants more control of its most valuable clips.
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