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MOOC as Promotion: Brewers Association Launches Beer Course
Associations Now
OCTOBER 27, 2014
In an effort to draw attention to beer’s culinary role, the Brewers Association announced a five-day course on how to best pair the popular beverage with food. The first four days of the course are open to the public. Another association, the Illinois HomeCare and Hospice Council, has found success with a similar strategy.).
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