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How to Make Valuable Face Time With New Members

Associations Now

FEBRUARY 15, 2017

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

JANUARY 4, 2017

I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. I also continued my position as Adjunct Professor teaching a graduate course at Middlebury College/Monterrey Institute for International Education.

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