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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

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Association Brain Food Weekly: 2.18.22

Reid All About it

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

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