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Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

The American Holistic Medical Association (AHMA) is hosting its annual conference in Minneapolis from September 18-21. So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? Plus, Minneapolis/St. cities; and, most of all, its citizens.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space.