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Game Plan 2014: Seeing Around the Corners

Association Adviser

“If you do not have an app for your live events available weeks in advance of your show, then you are missing out on opportunities for growing education, economic development and exchange of ideas.” Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.

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Membership Wakeup Call for Associations

Association Adviser

As technology becomes more pervasive, don’t forget the personal side of the member experience. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).