Wednesday Buzz: The History and the Future of Web Metrics
Associations Now
JULY 8, 2015
Plus: An event-planning group rises from the ashes. Basically, web metrics, with their varied methodologies and results, have a long, storied history of confusing site admins, audiences, and advertisers. When popular technology site Gigaom shut down earlier this year , it left behind a burgeoning event-management business.
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