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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild.

Strategy 100
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Conference Circuit: 2014?s Events in Review

Associations Now

The American Psychological Association , for example, took advantage of social media by assembling a dedicated Student Twitter Team to maximize event coverage during and after the festivities. The New England Library Association stressed the importance of the industry with its conference theme “Be Bold. Libraries in the Center Ring.”—an

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