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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Host: eLearning Industry Speaker: Alistair Lee, Adobe Thu 3/14 at 12 p.m. More info/register. Host: ASAE Tue 3/12 at 1 p.m. –

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them.

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