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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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Association Brain Food Weekly: 3.9.18

Reid All About it

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. and the Event Industry: A Fast-Track Guide to Compliance. Learn about the legislation and its effects on the industry, including the importance of implementing new policies, procedures, and infrastructures. More info/register.

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