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Why Are You Here and Do You Know Your Vital Signs?

Tom Morrison

We would have had to recruit 100 new members to gain the same. We all know its much easier to get members to spend more with you, than to recruit a new member. Make sure to continue to plot out your vital signs to watch the impact of your action plan on the overall success, or need for an "innovation adjustment" to them.

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From Relevance to REVOLUTION. It's NOW or NEVER: Keeping it.

Tom Morrison

As a CEO who meets the challenges everyday in membership recruitment, engagement, meeting budgets, exciting volunteers, and driving a board to make change, I read a lot that comes through my computer via Twitter. If people only look to other associations for inspiration, we may be limited in the innovations we imagine. Tom Morrison.