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Game Plan 2014: Seeing Around the Corners

Association Adviser

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Can associations improve their IQ (innovation quotient)? Not using Innovation Science. ” Stern agreed.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City.