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Mind The Gap

Association Success

We need to bridge the chasm between the Industrial Era workplace and the Millennial workforce. But the real reason why everyone has questioned and disliked and avoided the Millennials isn’t because they’re Millennials – it’s because they are the personification of change. Our leadership team actively uses social media.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Kelly Donovan , Naylor’s team leader for online marketing, agreed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. . ” Stern said the associations need to do a better job of connecting with Millennials.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City.