Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Ho w did you present the new brand to members? AK: Associations North always adds a spark of fun ! At the Annual Meeting & Expo, a reveal presentation was completed and given during lunch. Completely branded in Associations North, the booth allowed members to see and feel the immediate change. How did you make it fun?
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