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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. Ho w did you present the new brand to members? AK: Associations North always adds a spark of fun ! How did you make it fun?
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