Remove Marketing Remove Member Experience Remove Membership Management Remove millennials
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Five Essential Takeaways from #AskJP

YourMembership

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

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Technology, your association, and your members. Where do you stand?

YourMembership

In the 15 years I have been involved in the association management software industry I have come to realize that an association’s technology capability is one of the leading indicators of not only how effectively they currently serve their members, but also how well positioned they are to meet the demands that change will inevitably send their way.

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9 Steps for Building Member Personas

Higher Logic

9 Steps to Create Member Personas. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? Or are you trying to develop better member benefits? Clearly explain why you’re building member personas and what you want to use them for.