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Quantitative Points to the Starting Line, Qualitative Illuminates the Path
Smooth The Path
JUNE 4, 2017
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select.
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