Optimist Consulting
AUGUST 29, 2011
Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night.
Optimist Consulting
MAY 22, 2014
I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. What do you think? Did you like their campaign?
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Optimist Consulting
APRIL 18, 2012
Recently, I helped my client The Institute of Biomedical Science carry out a members’ survey. I thought it would be useful to share a few of the things we did, which I think helped to secure the good response rate: Gain Council/Board/Trustee buy-in – we were lucky that the Council were supportive of the project.
Smooth The Path
JANUARY 17, 2016
Micro-surveys are super popular right now. Each time we jump on the phone with a customer service agent, purchase something or visit a new website we can expect to be asked to take a survey. In an attempt to get more respondents marketers have shortened some of these surveys to a single question.
Smooth The Path
MARCH 8, 2016
Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Related posts: Why Survey Monkey is dangerous. Beware of one question surveys for associations. Why no member survey may be better than one member survey.
Smooth The Path
JUNE 19, 2016
There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do. Related: Please ask members.
Smooth The Path
JANUARY 22, 2019
How do you know if the questions and answers in a member survey are the right ones? Survey participants will select an answer because that is what they are expected to do or because the survey makes them, but the answer they select may not be the right answer. Our point of view is not our members point of view.
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