Optimist Consulting

AUGUST 29, 2011

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night.

Member Research 100

Member Research Library Survey Project 100

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Optimist Consulting

APRIL 18, 2012

Recently, I helped my client The Institute of Biomedical Science carry out a members’ survey. I thought it would be useful to share a few of the things we did, which I think helped to secure the good response rate: Gain Council/Board/Trustee buy-in – we were lucky that the Council were supportive of the project.

Survey 100

Survey Project Social Media Communications 100

Reid All About it

JULY 9, 2021

. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Walk a mile in your member’s shoes. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. The board president has us running after his pet project. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The conference volunteer is not doing her job.

Survey 60

Survey Project Conference Content 60