Innovation Member Research Project Survey 
Smooth The Path
OCTOBER 2, 2016
Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done.
Smooth The Path
OCTOBER 25, 2017
There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”
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Smooth The Path
APRIL 7, 2016
Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? They created a few formal channels for staff members to submit their great ideas (this is not so unusual).
Reid All About it
JULY 9, 2021
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.
Smooth The Path
NOVEMBER 6, 2016
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.
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