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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). So often members ask, “will I get a copy of the final report too?”

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Is it Day 1 or Day 2 for Associations?

Smooth The Path

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress. Let’s see what happens.

Project 89