Smooth The Path

APRIL 7, 2016

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 23, 2017

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress. Let’s see what happens.

Project 89

Project Conference Strategy Member Engagement 89