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The CEO’s Guide to Association Innovation

Association Adviser

When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. Wouldn’t it be nice to have a guide to association innovation?

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Association Brain Food Weekly: 6.11.21

Reid All About it

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Event budgets. CAE credits.

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Turning Our Members’ Problems into Opportunities

Smooth The Path

Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit. We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. Afraid to Start.

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Common Trap for Association Professionals

Smooth The Path

” “When you say the word innovation I worry that the projects will be too big and too risky. I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members. I worry about being the board president who killed the association.”

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). How does this apply to member insights?

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Association Brain Food Weekly: 4.16.21

Reid All About it

Do you find yourself rushing to put out fires and never moving forward on big projects or initiatives? Innovative Remote Workplace. We invite you to participate in our Tech Cluster to talk about Innovative Remote Team Strategies. Amanda Ma, Founder and CEO, Innovate Marketing Group. More info/register. Wed 4/21 at 12 p.m.

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