Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. What do you think? Did you like their campaign?

Project 100

Project Marketing Committee Proposal 100

Smooth The Path

JANUARY 17, 2016

Micro-surveys are super popular right now. Each time we jump on the phone with a customer service agent, purchase something or visit a new website we can expect to be asked to take a survey. In an attempt to get more respondents marketers have shortened some of these surveys to a single question.

Survey 60

Survey Software Project System 60

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. These are some of the goals we have but, what tool do we start with?

Member Research 76

Member Research Revenue Tools Member Engagement 76

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195