Experts in Membership Marketing

MAY 7, 2013

Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday! This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.

Member Research 28

Member Research Survey Leadership Report 28

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw]. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. These are some of the goals we have but, what tool do we start with?

Member Research 76

Member Research Revenue Tools Member Engagement 76

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Maine Examples 60

Smooth The Path

MARCH 13, 2016

Why no member surveys may be better than one member survey. You analyzed member data and conducted surveys, here’s what is next. The post Data and the Member Story That Resonates appeared first on Smooth The Path. Related links: Data and association decision-making.

Survey 60

Survey Member Research Marketing 60

Smooth The Path

DECEMBER 14, 2015

Start with the segmenting you can do with the association’s data and surveys. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. which surveyed 695 associations. Now they have seemed to have found their way.”.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.

Member Research 84

Member Research Strategy Sample New York 84

Fonteva

FEBRUARY 9, 2021

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

SCD Group

OCTOBER 18, 2012

Consider member research (not a quick emailed survey) to analyze member needs and association programs. Ideally, this is a telephone survey of randomly-selected members, former members and potential members. Your market (associations and prospects) is changing rapidly.

Committee 40

Committee Cost Survey Maine 40

Smooth The Path

JANUARY 17, 2016

Micro-surveys are super popular right now. Each time we jump on the phone with a customer service agent, purchase something or visit a new website we can expect to be asked to take a survey. In an attempt to get more respondents marketers have shortened some of these surveys to a single question.

Survey 60

Survey Software Project System 60

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 71

Recruiting Recruitment Sample Discount 71