Spark Consulting
MAY 29, 2024
What if (perish the thought!), we actually told members NO? I actually suspect that most associations already do this, but we do it in the wrong way. We say “no” all the time. Only it’s called, “That’s against association policy.” Which, aside from “we’re out of bourbon,” might be my least favorite four words in the English language.
Nimble AMS
MAY 28, 2024
As association leaders, we know it’s a vital part of your work to be on the lookout for the latest strategies and best practices to implement a vision across your organization. Without a strategic vision on where you’re going, it will be impossible to get there! This has a negative impact on your staff and your members. Navigating change and effectively communicating with your teams during the process will determine success and avoid the challenges.
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Associations Now
MAY 28, 2024
The National Association of Broadcasters’ campaign to preserve AM radio had a big push on the air—but savvy online organizing helped as well.‘ Last week a Congressional committee approved a bill that would require cars to have access to AM radio. The move comes a year after the introduction of the AM for Every Vehicle Act, and an even longer period of industry advocacy on its behalf.
Clowder
MAY 28, 2024
Your association's mobile app can serve as a pivotal point for engaging with your members more effectively. However, increasing app adoption and ensuring consistent usage can be challenging.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NXUnite
MAY 30, 2024
The fundraising landscape is constantly changing and evolving, responding to new technologies, giving trends, and global developments. For your nonprofit to keep up and tap into the future of fundraising , you need to stay open to new opportunities. While much of the world’s attention is on artificial intelligence (AI), we’d like to bring your attention to another growing trend: the fundraising potential of appreciated assets.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
NXUnite
MAY 30, 2024
Imagine this—you’ve just kicked off your nonprofit’s exciting auction event. Bidding starts and the event rolls along. You’re busy mingling with guests, discussing your mission, and handling logistics. After the auction ends, you take a look at your fundraising results. The numbers are disappointing, and something clearly went wrong with the event. Why?
.orgSource
MAY 28, 2024
In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. But what about the other half of the equation? Most association CEOs don’t hand-pick the board. How do we bring novice players up to speed? What can we do to ensure they have the skills to understand a challenging landscape and make the wise decisions needed for success?
Forj
MAY 28, 2024
Community is at the heart of many associations and professional networks. Your organization exists to bring people together for learning, development, and growth. But before you can create a space where ideas flourish and collaborations thrive, you have to identify the right strategy and the right tech platform to make it happen. As you start your search for a community platform , the number of options may seem overwhelming.
Nexus Marketing
MAY 30, 2024
Starting July 1, 2024, Google will officially sunset its platform Universal Analytics (UA). Unlike last year’s change, which ended data collection in UA properties, data will also no longer be available to view moving forward. This significant change marks the end of an era for one of the most widely used web analytics platforms. Sunset of Universal Analytics While many users transitioned to Google Analytics 4 (GA4) the summer of 2023, UA properties were still available to access and referen
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Association Adviser
MAY 29, 2024
A successful online career center is essential for any association looking to drive revenue and provide value to its members. By optimizing the digital experience, associations can attract more job seekers, engage employers, and ultimately generate more sales.
My Seat at the Bar
MAY 28, 2024
My wife and I were recently on vacation. Well, she was on vacation. Although I was with her, unlike my lovely and accomplished bride, my mind was focused nonstop on delivering client value. As a result, while sipping my 3 rd glass of insight one afternoon, I realized how much travel teaches us critical strategic lessons. The first lesson? Learn to shout, Take her, not me!!
Candid
MAY 29, 2024
Over the last few years, the language of diversity, equity, and inclusion (DEI) has gone mainstream. As a DEI researcher, I both welcome and worry about this change. On the one hand, the DEI movement must go mainstream if we are ever to make real progress. On the other hand, it sometimes feels like the words have gone mainstream without their meaning.
Associations Now
MAY 31, 2024
A new report shows that nonprofits still struggle to broaden the range of people who participate in governance. Change begins with an open conversation about challenges. Four years after a very vocal and intense public conversation around diversity, how far have we come? A new report points to some positives, but also suggests that there’s plenty of work to be done.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Event Industry News
MAY 28, 2024
Written by Charlie McCloskey, Director of Events and Customer Experience at BWUH Ltd The 2017 Terrorist Attack at the Manchester Arena changed the lives of individuals, families, and communities forever, not least the live events community.
Elevating Engagement
MAY 28, 2024
I approached the door, feeling a tingle of nerves. I was headed to a fundraising party and didn’t know anyone. Well, that’s not entirely true. I knew the host, but guests can’t stay glued to the host’s side all night, can they? So I opened the door expecting to stay for an hour or two and, to my surprise, ended up being among the last to leave. Sure, I did some of the work, but the host also made it super easy to connect with strangers who are now friends.
GrowthZone
MAY 29, 2024
We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year finalists. As the official Chamber of the Year sponsor, GrowthZone is especially proud as nine of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities.
Candid
MAY 28, 2024
For a nonprofit organization, there’s nothing better than a grantmaker you can count on for regular support. Every year you ask for $5,000 in general operating support and they award you that amount. Such long-term funders’ support is essential—but it can also be limiting. What if you want to expand your services? What if you have short-term expenses, like a repair?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Event Industry News
MAY 31, 2024
The ticketing and event industry has seen massive growth in recent years, with new platforms making it easier than ever for fans to find and purchase tickets. While longstanding players like Ticketmaster continue to dominate, new entrants and niche platforms are disrupting the space.
Nexus Marketing
MAY 31, 2024
A user does a quick Google search for a training service or professional certification they need. What if your association was the very first thing they see? Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy.
Membership Marketing
MAY 29, 2024
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Find it on Amazon. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There may not be a better example of the implications of whether or not organizations innovate and embrace change.
Association Reserves
MAY 29, 2024
A critical position that every board member is in is managing and supporting the HOA reserve fund. Even when it seems impossible, discouraging, or outright unnecessary, its very purpose and best practices proves all of that wrong. Let’s peel back the curtain and see how HOA reserve funding is achieved with careful strategy and tools that work. We’ll cover real-life examples of two community associations – a townhome and a condo – so you can see how complete HOA reserve funding is don
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Event Industry News
MAY 30, 2024
A national poster campaign from Bakers Basco, with support from the Association of Independent Festivals (AIF) has driven a 24% boost in recoveries of reusable plastic bread baskets and dolly equipment from festivals and events across the UK.
PROPEL
MAY 29, 2024
[This is a blog post version of an ebook that will be out soon.] We all suffer from both the direct and indirect costs of employee turnover—Gallup estimates it costs U.S. businesses more than $1 trillion every year.
Email Maven
MAY 28, 2024
Do you get anxiety hitting send on an email going to thousands of your members? We used to, too. When I was first sending out emails to 80,000+ people at the American Physical Therapy Association years ago, I was always terrified about forgetting to do something before I hit send. Then one day, I did forget, and I left in [Add Preheader Here] rather than inputting the preheader.
Association Reserves
MAY 28, 2024
Every HOA faces the ongoing challenge of common area deterioration. Roofs wear out, pavement cracks, and landscaping requires ongoing maintenance. Ignoring these inevitable issues leads to costly special assessments, deferred maintenance headaches, and ultimately, declining property values. A HOA reserve study not only identifies these components and their life cycles but also lays out a financial strategy to create a reserve fund for inevitable repairs and replacements, ensuring the association
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Event Industry News
MAY 30, 2024
UK Music is urging party leaders to put music at the heart of their general election plans with a commitment to develop a “world-leading music strategy” to support jobs and growth.
PROPEL
MAY 28, 2024
As an experiment, I asked ChatGPT to give me examples of ten associations and ten nonprofits who have bad workplace cultures, with data to back it up.
Leading Learning
MAY 28, 2024
Learning businesses rely on the revenue that comes from introducing new offerings and growing the adoption of existing offerings. That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. In a post-pandemic world, doing that has become harder.
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