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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. Other Links of Note.

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. Most of us are continually refining our objectives, strategies and technologies. Nothing goes away; every tool has value. Each of our tools can, and must, work together. This is a corollary to #1.