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SCD Group: Are Associations Neglecting a Big Slice of Potential.
SCD Group
JULY 12, 2012
Todays guest poster is Sarah Sladek, CEO of XYZ University and author of The End of Membership as We Know It (ASAE Press). If your association expects to grow membership, it cant abandon its traditions. But it also cant ignore the opportunity to introduce new members to new members benefits and marketing strategies.
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