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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool. Ask how your product and service can fill those unmet needs. “You don’t need to be to in-depth, but you need a good handle on the big picture.”
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